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A creative brief is a strategic document that defines the scope, goals, and requirements of a creative project for marketing teams, agencies, and freelancers. It captures the brand's vision, voice, and target audience, ensuring clarity for writers, designers, and video teams. Without a clear brief, projects may miss the mark, causing stress, frustration, and added time and costs. A well-defined brief helps deliver high-quality work with fewer revisions by aligning client goals with creative teams.
