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Conversations about race and equality are prominent in today's society, leading businesses to address these issues in their marketing campaigns. However, critics argue that some companies engage in "woke washing," where they take a stance on social issues without internal cultural change. The lack of diversity within the advertising industry, with 82-85% white executives, raises concerns about authenticity. To approach social change and diversity effectively, companies must prioritize authenticity and genuine intent in their external statements supporting social movements.
