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In this video tutorial, the presenter demonstrates how to create a web design proposal from scratch using a template from their successful freelancing business. Viewers can download the Word template via a link in the description. The video covers key aspects of creating an effective proposal, including what to include, how to send it, and getting it signed. To create a proposal, it suggests starting with a clear client brief by asking questions about the client’s business, target market, desired website visitor actions, unique selling points, average customer value, and current acquisition strategies. Following these steps will help clarify the project before writing and sending the proposal.