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In this video tutorial, viewers will learn to create a social media strategy, with the provision of a free strategy template for reference. The first step focuses on establishing goals and objectives, which are crucial for the effectiveness of the strategy. The presenter emphasizes that while this part may seem tedious, it's essential, as a strategy cannot be effective without well-defined goals and objectives. Goals represent overarching aims, and it is important to differentiate them from specific objectives to ensure clarity and direction in the strategy development process.
