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In this tutorial by Scott Bartnick, co-founder of Otter PR, the focus is on press release distribution. He discusses the importance of getting a press release in front of a broader audience after explaining what a press release is and its various types in previous videos. Bartnick highlights two primary reasons for distributing press releases: to boost SEO and gain visibility through major outlets. By utilizing a press release distribution service, content can appear on prominent affiliate sites like Yahoo Finance and Bloomberg, showcasing the full story and enhancing online presence. The goal is to effectively share your story and maximize reach.