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In this video, Scott Bartnick, co-founder of Otter PR, discusses press release distribution. He highlights the importance of distributing a press release to reach a wider audience, emphasizing two main reasons for doing so: enhancing SEO and garnering visibility on major affiliate sites like Yahoo Finance, Fox, and Bloomberg. Bartnick elaborates on how a press release on a wire service can improve online presence through “link juice” and visibility, allowing the curated story to reach more people effectively. The video serves as a guide on how to successfully distribute a press release to maximize its impact.