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In this video, Jenn provides a step-by-step guide for creating a hotel marketing plan and offers a free downloadable template. She emphasizes the importance of having a marketing plan, whether for launching a new hotel or during annual business planning, stating that a plan is essential even if changes occur throughout the year. Jenn mentions that hotel management teams typically meet each summer to outline their main objectives for the upcoming year before department heads separate to brainstorm and develop individual budgets. She encourages viewers to subscribe for more hotel marketing insights.
