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In this video, the presenter outlines how to create a web design proposal from scratch using a template that supports a successful freelancing business. Key topics include creating an effective proposal, what to include in it, and the process of sending and getting it signed. Viewers are encouraged to use an existing proposal template from client management software for efficiency. To craft a proposal from scratch, it's vital to obtain a clear client brief. Important questions to ask clients include: their business description, ideal target market, desired visitor actions on their website, unique selling points, customer value, and current client acquisition methods.