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In this video, the speaker discusses the complexities of startup equity, emphasizing its potential to motivate teams and attract investors. Many new entrepreneurs, however, feel intimidated by the equity process, fearing they might appear uninformed to investors or give away too much equity. Drawing from his experiences over 15 years, the speaker shares insights gained from his own journey in raising venture capital, particularly with his past companies. He highlights the common challenges faced—such as determining equity amounts, distribution, and vesting—offering guidance to those navigating the equity landscape for the first time.
