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In this video, Jordan Steen, known as the Serial Entrepreneur, provides a step-by-step guide on creating a proposal for potential clients. The focus is on understanding what services to include and pricing to effectively secure deals. The tutorial caters to individuals interested in starting a marketing agency, building a personal brand, or launching an online business. Steen encourages viewers to subscribe for additional future content, including free training, templates, and proposals. The session promises practical insights, culminating in a screen demonstration of an actual proposal.