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In this tutorial from Consulting Business School, the focus is on creating effective client proposal presentations. A key aspect of a successful consulting business is the ability to craft high-quality winning proposals. The speaker notes that depending on one's experience and client relationships, proposal-writing experiences may vary. For some consultants, like the speaker, client requests can be non-competitive, where clients directly ask for assistance with specific projects. However, for larger projects, many companies issue tenders, inviting multiple consulting firms to submit proposals. The tutorial emphasizes the importance of understanding both the proposal process and the competitive nature of securing work in consulting.