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a good brief will make sure everyones on the same page when creating a marketing project and make sure theres no room for any mistakes but what makes a good brief hey guys Darren Taylor of the big marketer Cote UK here giving you tips incite an opinion on all things marketing if thats like your street you should consider subscribing to my channel today were looking at what makes a good marketing brief how can you set your best foot forward when outsourcing any marketing activity to make sure the partner youre working with gets a proper understanding of what were trying to achieve and how to make sure youre both perfectly aligned in your objectives so lets jump right in always start your brief with a short summary of what youre trying to achieve and the reason that projects come around now though its been too long on this session to make sure its concise to give an overview of whats to come in the briefing document so I like the kind of channels youre thinking of that probl