Change tone in the New Hire Press Release

Aug 6th, 2022
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How to change tone in the New Hire Press Release

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Hypothesis and welcome to PR decoded today We are going to talk about press releases because its a question I get asked a lot how to do them how not to do them what you should do and what you shouldnt do I will link below to a cheat sheet that I created some time ago on how to create the perfect press release or how to create a press release that Gets attention. I know its difficult And I know when youre the brand owner and youre you have so much information that you need to get out there I know that sometimes Prioritizing it and keeping it concise and short in one press release can be you know Sometimes nearly impossible. Lots of you arent natural writers. You dont necessarily feel comfortable in the space will really understand You know, what are the governing rules of a press release? What whats allowed whats not allowed? So thats what were going to talk about today how to do it how not to do it and how you can do it Lets jump in press releases I think if I had to hazard

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A good press release should take a factual tone and be short and concise, giving the journalist the essence of the story. They will get in touch if they want more information.
Introduce the new employee to your team by covering a few key pieces of information, including: Full name. Start date. Job role. Department. Direct supervisor. Key responsibilities. Academic background. Professional background.
A media pitch is an outdocHub to journalists with the goal of getting them to use your press release as the basis for media coverage. Whereas press releases explain what happened, media pitches explain why its important and deserving of attention. An effective media pitch will: Be concise and direct.
The essential tool to help you get your story out there Write a clear, captivating headline. Include the release date and your location. Quickly tell them what they need to know. Then give more context. Be honest and unbiased. Eliminate industry jargon. Include relevant, colorful quotes. Sign off appropriately.
Use it to talk about why the new person is being hired or promoted and how it fits into the company strategy. You can include information such as how its docHub for the long-term business plan and the market situation.
Your press release must be concise and stick to the facts. While the tone is formal, you can use images, statistics, numbers, and quotes to keep readers engaged.
If its something serious like a big company announcement, then youd want to sound professional and formal. But if its about something fun or for young people, then a more relaxed tone works better. And its not just about how you sound, but making sure it matches with what your brand is all about.
When writing press releases, we suggest using the active voice whenever possible. You have only a few seconds to catch journalists and readers attention; an active voice helps enhance the clarity and immediacy of your news.

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