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a relatively common question we get revolves around business plans but a matter of our customers asks us if we can write a business plan for them and we always respectfully decline I believe a startup should not write a business plan its a terrible waste of time for the founders in the early stages of the company when they should be focusing on validating their business premises in this video were going to look into why the business plan is an outdated way to approach starting a business and how new frameworks like the Lean Startup are a much more effective way to build companies all right so heres the textbook definition of a business plan a document setting out a businesss future objectives and strategies for achieving them if you look at most business plan templates available online youre often looking at a twenty to forty page document that touches on the opportunity the problem the market size execution sales plan the company the team the financial plan well guess what a pitc