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hi I mean exteriors and in this video Im gonna give you one tip for your next architecture proposal this is the business of architecture so heres how you can make your architecture proposal stand out from the rest now this is a strategy that people that understand marketing and very highly paid proposal risers writers would use but unfortunately a lot of architects arent really using this strategy and to be able to use it you need to understand the difference between features and benefits right so lets use a car as an example if you go into a car dealership and youre shopping for a new car the car salesman will approach you and hes gonna tell you all about all the wonderful features of the car look if you press this little button right here the windows will automatically roll down if you press this button right here will automatically parallel park right it has a climate controller has heated seats air conditioned from underneath right those are all features its what the car doe
