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Ana from Railsware introduces the lean canvas, a tool by Ash Maurya to help startups analyze their business model. Using the example of Uber, this one-page document with nine boxes helps founders mitigate risk and uncertainty associated with product inception. Unlike the traditional business plan, the lean canvas is quick and effective for verifying ideas before investing time and effort. It is essential for creating products in a fast-changing market and is more applicable to startups than the business model canvas.