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In this video tutorial, the presenter demonstrates how to create a web design proposal from scratch using their own six-figure freelancing template. After downloading the provided Word template, viewers will learn about key components of an effective proposal, including what to include, how to send it, and securing a signature. The video suggests starting with an existing template but also outlines steps for creating a proposal from scratch. Essential steps include obtaining a clear client brief by asking specific questions to understand the client’s business, target market, desired actions for website visitors, competitive uniqueness, customer value, and current customer acquisition methods.