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An SEO proposal is a crucial tool for growing agencies to attract new clients by showcasing their suitability for potential projects. It serves as a marketing pitch, outlining what the agency can offer and why clients should choose them. Leading agencies stress its importance, highlighting that prospective clients often consider multiple options. A well-crafted proposal helps set clear expectations regarding deliverables and timelines. The tutorial promises to provide guidance on creating an effective SEO proposal and includes a free template at the end. Viewers are encouraged to engage with the content by liking and subscribing for more digital marketing tips.