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In this video, Attorney Aiden Durham from 180 Law Co. discusses why businesses might reconsider trademark registration. He emphasizes that it shouldn’t be seen as the first step to success. The first reason he suggests against worrying about a trademark is the lack of full commitment to it—whether it's a business name, logo, or slogan. If a business owner isn’t completely dedicated to that specific trademark, they may want to delay registration. Aiden also encourages viewers to like, subscribe, and check the description for additional resources, including a free guide on trademark basics.