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In this tutorial, Adas, founder of PR Lab, discusses the importance of a PR strategy. A PR strategy functions as a plan that aids in decision-making, personalizing actions, and setting goals. It serves as a roadmap to achieve objectives, ensuring consistency and focus. The significance of a solid PR strategy lies in its ability to enhance brand recognition, build trust, attract investors and customers, and gain expert attention. Additionally, it equips brands to effectively handle crises. The tutorial aims to guide viewers on how to create an effective PR strategy to maximize these benefits.