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In this video, Eric Vorniczak from eback design shares how to create effective design proposals that attract clients. He emphasizes the importance of understanding client needs before investing time in proposal creation. The video highlights industry best practices for structuring pricing and timelines to enhance client appeal. Eric encourages viewers, particularly freelance graphic designers and studio owners, to adopt a proposal template aimed at increasing job acquisition success. He also invites new viewers to subscribe for actionable tips on branding strategy and design, reinforcing his mission to help create iconic brands.