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In the previous video, we were introduced to Joe, a vegan who avoids all animal products and works at Pilla. He has discovered that the only way for vegans to have lunch in the area is to prepare their own meals, which he finds inconvenient. This inspired him to consider opening a vegan lunch restaurant in Pilla, prompting him to explore the demand and potential profitability of such an establishment. To develop his idea, Joe starts by naming it "Vegan Restaurant in Pila" and defines his target customers as vegans, particularly those living or working in Pilla. He believes that narrowing down the initial customer definition will simplify the next steps in his planning process, with the option to expand the audience later.
