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In the video, the discussion revolves around the increasing difficulty of various marketing channels, including SEO and social media, which are becoming less effective over time. Email marketing has also seen a decline in effectiveness. The conversation highlights that this trend applies to all marketing channels, including television and pay-per-click ads, where generating a return on investment (ROI) is becoming more challenging as competition intensifies. To navigate these changes, the conversation suggests companies should allocate more resources to conversational marketing strategies as a potential counteraction.
