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In this video tutorial, Henry explains how to create a go-to-market strategy using a real product example. He defines a go-to-market strategy as a plan to reach target customers via appropriate channels, ideally developed after positioning and messaging. The process consists of three stages: pre-launch, launch, and post-launch. During the pre-launch, the objective is to build awareness and credibility by educating the target market, fostering an organic following for beta testing and promotion. The launch stage focuses on driving user adoption through announcements and paid advertising. Finally, the post-launch stage aims to optimize and scale the marketing channels effectively.