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In this video tutorial, the presenter demonstrates how to create a web design proposal from scratch, utilizing a template from their successful freelancing business. Key steps include downloading the provided Word template, creating an effective proposal, detailing its contents, and ensuring it is signed. The tutorial emphasizes the importance of obtaining a clear client brief by asking clients key questions about their business, target market, desired website visitor actions, competitive uniqueness, customer value, and current acquisition methods. Alternatively, viewers can use an existing template from a client management tool for a quicker approach.