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In this video tutorial, the presenter guides viewers on creating a web design proposal using a template from their successful freelancing business. Key topics include crafting an effective proposal, its essential components, and the process of sending and securing signatures. Viewers are encouraged to utilize an existing proposal template for efficiency or create one from scratch, following these steps: obtain a clear client brief, write the proposal, send it, and follow up. Critical questions to ask clients for the brief include inquiries about their business, target market, desired website visitor actions, unique selling points, customer value, and current outreach strategies.