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CRM implementations can significantly enhance sales organizations but come with inherent risks. Eric Kimberling, CEO of Third Stage Consulting, discusses the keys to successful CRM implementation. While adopting systems like Salesforce can yield benefits, success isn't guaranteed. Notably, CRM implementations differ from ERP and other enterprise software projects, requiring unique considerations. To ensure a fruitful implementation, the first step is to clearly define objectives and expectations. Kimberling emphasizes the importance of understanding these nuances and shares best practices identified through consulting experiences to navigate the complexities of CRM projects effectively.