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Many book marketing packages include a press release for book launches, typically consisting of a headline, quote, and book details. While seeking media attention might seem appealing, authors often question the effectiveness of press releases. In this video, Julie from Book Launchers discusses the relevance of press releases in today's marketing landscape for authors. Book Launchers is a professional self-publishing team that assists with writing, publishing, and promoting nonfiction books, aiming to create a significant impact and help authors build their brand and business while retaining all rights and royalties. The video also notes that press releases were popular in the 1990s, essential for capturing media attention.