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Hi, Im Derek Johnson with tatango.com, and today I am talking about opt-in incentives. How to set up a text messaging campaign to properly distribute opt-in incentives to new customers and make sure those customers that try to abuse the opt-in incentive, cannot. So Im gonna show you how we set up text messaging campaigns at Tatango. Now, one of the key components to text message marketing is offering an opt-in incentive. By offering some sort of incentive like an offer, a promotion, or a coupon for new subscribers, its going to be really the best way to grow your SMS subscriber database. But, you wanna make sure that those small amount of customers that will try to abuse the opt-in incentive, cant. And Im gonna show you how we, here at Tatango, set up text message marketing campaigns for our clients to make sure that those small amount of customers cannot abuse an opt-in incentive. So first off, what Im gonna do is Im gonna opt-in as a consumer. Im going to text a keyword to a