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The key to building a successful go-to-market strategy is not to simply copy someone else. Funnel Vision by Mass Marketing discusses the importance of being innovative and unique in your approach. In the tutorial, three different go-to-market strategy examples are shared, each tailored to the specific needs of the company. The key factor in creating a successful strategy is to identify what the market is ready for. An example is given of a company entering the desktop computing market and how they successfully introduced a new, innovative product to a wide audience. The tutorial also shares a tool tip to help build a strategy based on market readiness.
