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In the previous video, we learned that the protagonist is a vegan who faces a challenge in finding vegan food in his area. He comes up with the idea of opening a vegan restaurant in Puzzler. To start, he names the idea "Vegan Restaurant in Puzzler" and defines his target customers as vegans living or working in Puzzler. He realizes the importance of first identifying people who share his problem to narrow down his customer base effectively. This initial narrow focus will help him in the next steps of building his business.
