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CRM, which stands for Customer Relationship Management, is technology that helps businesses keep track of customer and potential customer information to build strong relationships. It is no longer just for sales but is used by all departments like marketing, service, commerce, and IT. A great CRM centralizes all customer and company data in one place, allowing teams to deliver connected customer experiences. For example, Carol, a scooter dealership owner, used CRM to send automated emails to a customer who had configured a scooter online multiple times, leading to the customer taking a test drive at the dealership where the scooter was ready for her.