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- Go ahead. Sell me this (vacuum whirs) vacuum cleaner. What would you say to me? How would you explain the features and benefits? What do you have to do to cause me to want to buy from you? Go ahead, comment below. (explosion) Theres an ancient Chinese proverb that said, Hearing something 1,000 times is not as convincing as seeing it once. You see, most entrepreneurs and salespeople, when they want to sell a product, when they want to sell something to someone, they always focus on, What do I need to say? They want to focus on using smarter words, fancier words, or better scripts. Thats good. Thats Closing 101. But today, Im gonna teach you an advanced strategy so you can sell anything to anyone, anytime. And it is not what you think. Today Im gonna teach you a very unusual strategy on how to do that. One of the most profound questions that you can ask when you want to sell anything to anyone is, What is the one dramatic demonstration that I could do to create trust and ce