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[Music] the right model will change what will it change D well thats anyones guess really but I think what will happen is that rightsholders will retain some rights for themselves to be able to go B to C to their to their fans but still sell other rights to broadcasters and to platforms that I talked about and this kind of divergence will only help increase the value of live sports rights one of the anecdotally I used to work at a soccer club and anecdotally the the CEO said we have an acclaimed following of 500 million fans around the world if I just manage to sell one pound to every single one of those thatll pay for itself I said anecdotally but you kind of get the idea that these numbers because of because of that visceral nature of sports I think thats kind of thats the first face thats what will happen with the bigger names I think there is a second phase that will come and I think this is the tier two leagues and the smaller clubs who who become interested in this theyll
