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hi Im Flannery Winchester communications coordinator for citizens climate Lobby thanks for joining me for this media tip of the month today Im going to talk to you about sending press releases to your local media outlets the purpose of a local press release is to generate interest among newspapers and other outlets to do a story about your CCL chapter sometimes a media outlet will publish or post a press release as is but more often theyll assign a reporter to follow up and write their own story about your hurt the best time to send a press release is when you have something newsworthy to share with the media if your group is sending volunteers to Washington for CCS congressional education day next month that might be newsworthy enough to get their attention to help you draft a press release weve posted a template about the congressional education day on CCL community lets take a quick look at the press release template as you see here weve highlighted parts of the press release