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so today Im going to show you how we do the reporting for our Google ads clients what we share with them and why stay tuned [Music] Mancini a Google ads agency owner for the last nine years one of the most frequent questions I get from other agency owners as well as from students is how do you do reporting for your Google ads clients this is a question I get a lot because I will see some reports from other companies that theyve sent them to their Google ads clients and I have taken a look at some of these and Ill sometimes ask myself why would you ever send this to a client and what I mean by that is sometimes there is absolutely nothing of any good value in that report and heres an example of one of those reports as you can see here all it shows are Impressions and clicks it doesnt show the amount spent it doesnt show the click-through rate and it does not show most importantly conversions or calls and thats what I care about I dont care about Impressions I dont care about cl
