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- How much new business do you wanna book in 2021? Lets just say you wanna book a million dollars of new business. Heres the thing, when were thinking about our go-to market strategy, especially for a new product, for a software company or a SaaS business, we can get really drawn into the details. Its like, are we gonna do inbound? are we gonna do outbound? Is it SEO? Are we gonna run ads, do we do referrals, is there a marketplace? And we tend to focus on the execution and not enough on the strategy. And we dont think about stress-testing our strategy. So while you may think you actually wanna hit a million dollars of new business bookings this year for your SaaS business, you may not have stress-tested your go-to market machine or strategy. In this episode, Im gonna give you the one question that you really need to answer to stress-test your go-to market strategy to ensure you actually are following the right strategy to win in 2021 and to make sure you dont end up neither he