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Hi! This is Ana at Railsware. Today we'll have a look at the lean canvas - a tool designed by Ash Maurya to help startups analyze the strengths and weaknesses of their business model, and also we will practice using lean canvas on the Uber example. To work out your business activities you need a business plan. A good business plan requires a massive amount of work. But how can you verify your idea before investing so much time and effort? Lean canvas can help you with that. You need a lean canvas if you want to create a product that will be in demand in the fast-changing market. This tool allows startup founders to mitigate the risk and uncertainty associated with a product inception. The lean canvas is a one-page document consisting of nine boxes to be filled in. It originates from Alex Osterwalder's business model canvas. Initially the last one was designed for well-established businesses and not really applicable to startups. That's where lean canvas comes in. Its key difference fr...
