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To build a successful go-to-market strategy, it is not advisable to simply copy someone else's strategy. The key is to innovate and create something truly unique that will appeal to a broad market. In this video tutorial, three different go-to-market strategy examples are provided, each varying in approach but all considered correct. A tool tip is also shared to help build a strategy around market readiness. The first example discussed involves a company entering the desktop computing market by introducing something amazing and unique to a broad audience, which was the approach taken by a specific company mentioned in the video.
