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In this video tutorial, Eric Vorniczak from Eback Design discusses the importance of crafting effective design proposals for freelance graphic designers and studio owners. He emphasizes the need to understand clients' expectations, structure pricing and timelines in a way that attracts them. By following industry best practices, designers can turn leads into clients more effectively. Eric encourages viewers to subscribe for more actionable tips on branding strategy and design. He also promises to share a proposal template that can help win at least half of projects.