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One popular element of book marketing packages is a press release for the book launch, which provides key details about the book. This video discusses whether press releases are truly beneficial for authors looking to generate media attention for their book launch and overall book marketing efforts. The focus is on helping authors understand the role and impact of press releases in promoting their nonfiction books, with the ultimate goal of growing their brand, business, and revenue. Press releases were more prevalent in the 1990s as a tool to attract media attention and promote businesses.