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Whats up brand buildersStephen Houraghan here at BrandMasterAcademy.com and in this video youre going to learn what a go-to market strategy is with strategy types and critical elements so you can understand the launch pad successful brands use to mobilize their message and earn that critical brand awareness so youve got a product or a service that meets a want or need right well thats great and its the makings of a successful business or successful brand but having a great solution is only one half of the pie finding a way to craft a message to influence the people who need what you have and then mobilizing that message is the more challenging task stemming from a clearly defined brand strategy an effective go to market strategy zeros in on who youre targeting where they are and exactly how youll engage and in this video youll discover a step-by-step guide to help you understand the components of a successful go-to-market strategy and follow throu