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Companies across various industries are forming strategic alliances and partnerships to enhance their resources and competitiveness in both domestic and international markets. A strategic alliance is a formal agreement among companies to collaborate towards a common goal, often without formal ownership ties. In contrast, collaborative agreements with shared ownership are termed joint ventures, which entail creating an independent corporate entity jointly owned by the partnering companies. While joint ventures can be more durable due to shared ownership, they also carry higher risks. Many alliances fail to meet expectations, with estimates suggesting that up to 60% do not achieve their projected outcomes.
