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In this video, Chris Bales from the Sponsorship Collective presents a training session on crafting effective sponsorship proposals, originally shared within a private Facebook group. He emphasizes the importance of proposals in the sponsorship process, noting that they can be both misunderstood and overestimated. Bales will provide guidance on creating high-quality proposals, highlighting three specific templates that can help improve your approach. He encourages viewers to engage with the community for free resources and training while inviting them to support the channel by liking, subscribing, and enabling notifications for future content.