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To effectively build your first social media marketing strategy, start by defining your objectives, such as generating sales or enhancing brand reputation. It’s essential to set clear goals to utilize your resources efficiently. Use the SMART criteria—specific, measurable, attainable, relevant, and time-bound—to formulate your goals. For instance, instead of a vague goal like "getting more people to notice my brand," specify it to something more concrete, such as "increasing bakery customers by 20% through social media engagement within three months." A downloadable template will guide you through the process of creating a tailored social media strategy step by step.
