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In this video tutorial, the instructor demonstrates how to create a gift certificate for a photography business using Canva. It begins by emphasizing the importance of utilizing gift certificates to promote discounts and offers. To start, open Canva and search for "photography gift certificate" to access a variety of customizable templates. Users can apply filters to refine their design choices or create a new design from scratch by selecting the "create a design" button and entering custom dimensions. Once a template or canvas is open, users can personalize the gift certificate according to their design preferences and incorporate their brand kit.