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In a tutorial discussion, the speaker addresses a question regarding pricing strategies for client proposals. They explain that when creating a 3-option, 1-page proposal, you list the prices for each option—$10k for option A, $20k for option B, and $30k for option C—without itemizing costs further. Each option presents a single lump sum total at the bottom, without detailed breakdowns. However, the speaker notes that further breakdowns may occur in a larger anchor option, particularly if linking compensation to risk. This approach keeps the proposal clear and straightforward for clients.
