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In this video tutorial, the presenter explains how to write an effective donation letter to inform potential donors and encourage donations. Key components to include are: 1. **Header**: Feature your non-profit's name and logo.2. **Contact Information**: Provide your physical address, phone number, and list a contact person. Including a website and email is optional.3. **Donor Salutation**: Address the donor by their preferred name.The video will provide donation letter examples, best practices, and a template for ease of writing. Viewers can access the template via links in the description for a straightforward start to their donation letters. The guide emphasizes that while donation letters may differ by campaign, core elements remain consistent.