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In this video, Mike Mancini, a Google Ads agency owner, explains his agency's client onboarding process. The goal is to gather all necessary information for setting up campaigns in one go, minimizing the need for future contact. After the initial information gathering, the next conversation occurs just before the campaign launch, where they clarify final questions and set client expectations. He uses a simple spreadsheet to facilitate the onboarding process and will provide a step-by-step walkthrough of it. This process ensures that once clients agree to the service, they can efficiently transition into the Google Ads campaigns.