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In this video tutorial, Alex aims to simplify the marketing process by outlining a 6-step marketing plan that is easy to understand and implement, even for beginners. He emphasizes that while marketing can become complex as a business grows, it doesn’t have to be overwhelming when starting out. Alex encourages viewers to follow the steps carefully to achieve results, highlighting that this straightforward approach will demystify marketing and make it accessible to everyone. The tutorial promises to provide a clear framework for creating an effective marketing strategy in under 10 minutes.